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Published: 26th August 2015
Author: Queensgate Blog

PUPILS PUT MARKS AND SPENCER’S ‘CHILD-PROOF’ UNIFORM THROUGH ITS PACES

Our M&S took a radical approach to testing its new robust range of school uniform by letting pupils loose on them!

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

25 children from the West Town Primary Academy in Peterborough (age 6-11) took part in a day of fun activities to put the innovative new clothing to the ultimate test. In groups of five, the children armed themselves with super soakers, sports equipment, cakes and clipboards.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

First up was the Storm Test to try the Triple Action Stormwear™ feature, which claims to be water repellent – available on skirts, shorts, blazers and trousers. Each pupil took it in turns to satisfyingly soak one another to test how well it kept them dry, replicating the moment a parent forgets to pack a coat on a seemingly bright day, only to be caught by a rain shower! The blazer was a ‘runaway success’ with pupils unanimously deciding that it deserved three out of three stickers – the official and comprehensive scoring system.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

“It was so much fun seeing how much water we could spray on the jacket, and the water just rolled off!” Said Raza, age seven.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

Next up was the Food Fight Test to put the M&S Stain Resistance™ properties into action. With claims that its technology ‘acts as a barrier to stop stains from forming’, the messy cake throwing trial was a strong challenger! After 30 minutes of pummeling from the M&S Best of British selection, close inspection showed that the oily, sticky substances ‘bounced’ from the surface of the clothing and a simple wipe down removed any excess.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

“We were really surprised that the shirt didn’t get messy, even though the chocolate was melting!” Said Aliha, age eight.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

There’s nothing more disheartening than seeing your little darling come out of school looking like they have been going 10 rounds with Dennis the Menace and the pristinely ironed trousers with crisp lines are no more. M&S’s Crease Resistant trousers claim to solve this. In the next test they were squeezed, jumped on and thrown around to test how well they stayed neat and smooth. After an hour of playing, running and sitting the children gave up – no creases could be made. M&S 3 – pupils 0.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

Three tests left and next up was the Cuff Race, there were chocolate Percy Pigs on the line for the winning team as the children raced to put on Expandicuffs™ with Easyclose technology in a high speed relay that saw each child take it in turns to do up the cuffs. Expandicuffs™ and Easyclose technology is available on school shirts; they make getting dressed in the morning a doddle with stretch cuffs. The winning group managed to get all five of them in and out of the cuffs in an astounding one minute and 56 seconds!

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

“We found the cuffs easier to use, especially because we were trying to win the race!” Said Konain, age 11.

The Scuff Test, and the one most parents will LOVE, saw the children taking penalty shots wearing M&S’s stylish shoes with Scuff Resistance™ technology. Goal after goal was scored and Wembley-style celebrations followed all to put the shoes through their paces. Much to the amazement, all it took was the wipe of a cloth to return the shoes to looking brand new.

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

Finally, everyone took part in the highly anticipated Sniff Test; each child took a big sniff of the shoes to check that the Freshfeet™ technology lived up to its name. Freshfeet™ keeps feet fresh by combating the bacteria that causes odours. There were no cheesy feet, just giggles all around!

Kids from West Town Academy Peterborough test the durability of Marks & Spencers new school uniforms

“We thought the shoes would be really smelly because everyone had worn them but they weren’t!” Said Gabrielus, age eight.

Catherine Brooks, Art Specialist at West Town Primary Academy, said: “Everyone had such fun testing out the school uniform – we were so pleased to be approached to take part. M&S has clearly thought about the common issues parents have with uniform and created a child proof selection of clothes to make them last longer – which is every parent’s dream come true.”

Vicky Spurling, Home and Kids Commercial Manager at Marks & Spencer, Queensgate, said: “I want to thank everyone at West Town Primary Academy – the children were great and really got involved, and the staff were so helpful all through the process. It was great to see our school uniform properly put through its paces and I am pleased it stood up so well to the tests!”

Worksheet

The whole range is available to buy from M&S in Queensgate Shopping Centre.

It’s all going on at Queensgate, Peterborough.

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